When was the last time you used the yellow pages book to find a business? Or paid enough attention to a radio ad to remember which business it was? The fact is more and more people are searching for businesses online these days. As a business owner, you need to make sure your business will be noticed online. Here are 3 smart ways to make sure you are improving your website’s visibility, reaching your customers and increasing sales.
1. Write a Blog
Blogging is one of the easiest, fastest ways to increase your business’s online presence. You don’t have to be a Pulitzer prize winner to write a blog, you are simply writing about your business, sharing information about relevant happenings that your customers will be interested in. By demonstrating your expertise, you will automatically build trust and get noticed.
Blogging is also a great way to increase your search engine rank by writing fresh relevant keyword rich content. Your business is much more likely to show up in search results if you have written about the products and services you offer. And the more content you have, the greater chance you will show up.
2. Send an Email Newsletter
Email marketing is one of the best ways to drive targeted traffic to your website. By keeping in touch with your customers and leads, you can communicate to them about ongoing or future promotions, events or new products, driving them to your website for more information.
3. Advertise Online with Google or Facebook
The beauty of PPC or Price Per Click ads is that you only pay when someone actually clicks on the link. By designing your ads using specific keywords and keyword phrases you can reach the right audience at the right time, when they are already searching for the products or services that you offer.
Growing your business takes time and there is no magic bullet. Contact us today and let us know how we can help you execute cost-effective marketing solutions that will bring you the most return on your internet buck.