Web Design + Marketing Charlottesville, VA | SparkPop Studio

By now, you’ve probably seen profile pictures next to certain google search results. And you’ve probably noticed how much those results stand out from the rest. Recently, Google released a new feature called Google Authorship which displays your Google Plus profile picture and links to your profile on posts that you write. This is a [...]

When was the last time you used the yellow pages book to find a business? Or paid enough attention to a radio ad to remember which business it was? The fact is more and more people are searching for businesses online these days. As a business owner, you need to make sure your business will [...]

Integrating your website into the WordPress content management system empowers you to make changes easily yourself in the future instead of paying a web professional to make updates/changes. Using WordPress is an upfront investment that will save you money in the long term as well as allow you to move news and updates onto the [...]

So much goes into the launch of a website. The requirements, design, development, social media connections, proofing and technical decisions make everyone say ‘whew’ when it finally launches. Job complete. Your site is live. Wrong. The effort – measured in time and money – expended on your launch merely buys you a seat at the [...]

You want your customers to have a positive experience that will ensure they come back to your website. The “3 click rule” suggests that if your customers don’t find what they are looking for after 3 mouse clicks they will give up, leave your site, never to return. Scary stuff, huh? But is this really [...]

Prototypes: Test your idea quickly and cheaply.   A recent project here at SparkPop involved building a prototype for FitDivs, Inc. FitDivs is a start-up business whose mission is to reward and incentivize healthy living. SparkPop Studio developed a prototype for FitDivs to provide a testing environment for potential customers and affiliates. Application prototypes help [...]

If you build it, they won’t come.   Not breaking news: if you have something for sale, be it products or services, you need to have a website. Yellow pages, direct mail, word of mouth, newspaper, radio, TV: they all have a contribution. But Googling for a business, especially locally, is now the primary means [...]