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The 3 Click Rule

The 3 Click Rule You want your customers to have a positive experience that will ensure they come back to your website. The “3 click rule” suggests that if your customers don’t find what they are looking for after 3 mouse clicks they will give up, leave your site, never to return. Scary stuff, huh? […]

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Prototypes

Prototypes: Test your idea quickly and cheaply. A recent project here at SparkPop involved building a prototype for FitDivs, Inc. FitDivs is a start-up business whose mission is to reward and incentivize healthy living. SparkPop Studio developed a prototype for FitDivs to provide a testing environment for potential customers and affiliates. Application prototypes help entrepreneurs […]

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If you build it, they won’t come.

If you build it, they won’t come. Not breaking news: if you have something for sale, be it products or services, you need to have a website. Yellow pages, direct mail, word of mouth, newspaper, radio, TV: they all have a contribution. But Googling for a business, especially locally, is now the primary means for […]

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