By now, you’ve probably seen profile pictures next to certain google search results. And you’ve probably noticed how much those results stand out from the rest. Recently, Google released a new feature called Google Authorship which displays your Google Plus profile picture and links to your profile on posts that you write. This is a [...]

When was the last time you used the yellow pages book to find a business? Or paid enough attention to a radio ad to remember which business it was? The fact is more and more people are searching for businesses online these days. As a business owner, you need to make sure your business will [...]

Integrating your website into the WordPress content management system empowers you to make changes easily yourself in the future instead of paying a web professional to make updates/changes. Using WordPress is an upfront investment that will save you money in the long term as well as allow you to move news and updates onto the [...]

Is your website working hard enough for your business? Our FREE, no obligation website assessment will help you determine if you are maximizing your company’s internet marketing potential. A company’s website has a measurable return on investment. We can make recommendations and suggestions for improvements to your existing site or help come up with a [...]

So much goes into the launch of a website. The requirements, design, development, social media connections, proofing and technical decisions make everyone say ‘whew’ when it finally launches. Job complete. Your site is live. Wrong. The effort – measured in time and money – expended on your launch merely buys you a seat at the [...]

You want your customers to have a positive experience that will ensure they come back to your website. The “3 click rule” suggests that if your customers don’t find what they are looking for after 3 mouse clicks they will give up, leave your site, never to return. Scary stuff, huh? But is this really [...]

Prototypes: Test your idea quickly and cheaply.   A recent project here at SparkPop involved building a prototype for FitDivs, Inc. FitDivs is a start-up business whose mission is to reward and incentivize healthy living. SparkPop Studio developed a prototype for FitDivs to provide a testing environment for potential customers and affiliates. Application prototypes help [...]

If you build it, they won’t come.   Not breaking news: if you have something for sale, be it products or services, you need to have a website. Yellow pages, direct mail, word of mouth, newspaper, radio, TV: they all have a contribution. But Googling for a business, especially locally, is now the primary means [...]