Designer Linda Fare creates handcrafted, limited edition artisan jewelry, working primarily in karat golds, sterling silver, precious and semi precious stones, and pearls. Known for her craftsmanship and detail, Linda’s aesthetic lies in her fascination with ancient history, medieval art and architecture.
After identifying her business objectives and target audience, we created a new web presence that would showcase her elegant jewelry, as well as provide an avenue for her etsy sales. Integrating her website with WordPress, a content management system, allows her to update content, galleries and slideshows with ease.
In addition, we developed an online marketing strategy and implemented Google Analytics, which gives her an insight into what her visitors are searching for, including the ability to track traffic flow and keyword conversions.