August 20, 2011

resume

JANE GRIFFIN

434.409.1984   |   jane@sparkpopstudio.com

Intuitive, resourceful Interactive Web Designer with 8+ years experience delivering simple, elegant functional solutions that balance the needs of the business while optimizing user engagement.

experience:

SENIOR WEB DESIGNER (2012-CURRENT)   Plow and Hearth, Madison, VA

  • Collaborate closely with a multi-disciplinary team of writers, developers, and marketers to deliver intuitive, on-brand design solutions.
  • Create responsive email templates to maximize the impact of creative, resulting in a 20% YOY conversion increase.
  • Strategize and design web assets using UX best practices.
  • Plan and execute user testing. Update UI based on user feedback.
  • Conceptualize user experience through wireframes and mockups for desktop and mobile projects.
  • Redesign and testing of mobile site resulting in YOY 12% increase in conversion.
  • Partner with marketing team to define project requirements and prioritize tasks.

OWNER (Sept. ‘10 – current) Sparkpop Studio, Charlottesville, VA

  • Execute Web projects from inception to successful launch.
  • Analyze client business objectives and provide cost-effective solutions, including SEO, Web analytics and Social Media Marketing.
  • Develop and maintain positive long-term client relationships.
  • Integrate websites into WordPress CMS and provide training and support to clients.
  • Analyze web traffic patterns, keywords positioning, and website ranking.

E-COMMERCE MANAGER (2006 – 2012) WiredBike.com, Charlottesville, VA

  • Responsible for web design, marketing, sales, advertising, Web analytics and SEO content creation.
  • Boosted sales by 25% in 2009.
  • Managed transfer of site to new e-comerce software with seamless migration.

skills:

Photoshop, Illustrator, Indesign, Dreamweaver, Excel, CSS/XHTML coding, WordPress

Portfolio: www.sparkpopstudio.com/portfolio

education:

USER EXPERIENCE DESIGN & TESTING COURSE | Imparture Training, 2016
WEB TECHNOLOGIES | PVCC, 2011
SOCIOLOGY & ANTHROPOLOGY | VCU, 1992